When you think of advertising, Google+ might not be the first thing that comes to your mind. Facebook and Twitter have such a stronghold on this notion. However, there are people on Google+, and they just might the kind of people you need to be targeting. According to Mashable’s infographic, the primary users of Google+ are single male students. If your target market is along those lines, then consider these tactics.
- The Ultimate SEO
Every smart business knows importance of being searchable on the internet – Search Engine Optimization. Naturally, Google is looking out for its own social network. Randfish has an excellent video talking about why every marketer needs a Google+ strategy. In his video, Randfish points out that if you have a G+ account and someone linked to you on G+ searches you on Google, your G+ profile will list above all other content. Imagine how much that will help your SEO endeavors!
To show an example, I searched “Paul Levinson,” a book author I am connected to on G+, and a snippet of his profile showed on a majority of my results page. Watch Randfish’s video for more information on how your profile can improve SEO for your business.
- Create Circles with Meaning
G+ circles improves the quality of your audience. By choosing people relevant to your business (based on demographics, topic, and income) to be in your circles, you can increase the power of your network. Set up a criteria for each circle and follow it. Unbounce has a great infographic on how to use G+ effectively (seems like G+ is the hot topic for infographics).
- Hangout with your Audience
“Hangout” is probably G+’s standout feature that allows multiple people to video chat at once. Roger Friedensen, president and CEO of Forge Communications points out how Hangout can help a business:
Hangouts offer an amazing opportunity for businesses to engage in a highly personal way with clients, customers and industry-thought leaders. Plus, employees in remote locations can hold team meetings to brainstorm with one another from an interface that affords them immediate and easy access to share and collaborate on most of the information materials they might need, such as documents and spreadsheets.
A drawback of Hangout is the technical limitation. Video chats take up more bandwidth than normal internet usage, so someone who has a bad connection can miss out on the Hangout or have a bad experience.
- Brand your Name
Branding is crucial for a business/organization, and Google+ can fuel that. Social Media Online has 64 branding strategies that you may want to consider implementing. No, not all 64 – but pick and choose some strategies you think your business can manage.
If you haven’t created a page for your business and you want to, use WikiHow to take you through setting up a profile.
Go More In-Depth…
We never want you to feel limited to only what we’ve posted. Here are a list of other articles you can check out:
- Google+ Educational Use
- Google Open for Business
- Why Google Will Be Critical for Your Blog’s Success
We’ll look into YouTube next week. If you have any opinions or questions about G+ and advertising, feel free to comment.