So many people, musicians, actors, and businesses have thrived because of the viral potential YouTube has. One big reason is because YouTube is the 2nd largest search engine, behind Google. Another reason is that seeing is believing – we love seeing things, not being told about them. But what if you’re not a video guru? Luckily, with today’s technology and tech-savvy youngsters, it’s not too difficult to find freelance help at a reasonable price.
This post isn’t about how to produce videos, but it’s about how to use YouTube for PR and advertising for your business. So if you’re at the stage where you’re ready to use YouTube, here are some tips to help get the best results.
- Create a Branded Channel
Just like you brand your name in other platforms, having a channel that is cohesive will help brand your business. A customized channel gives you the opportunity to showcase your company’s branding with specific colors, information, and links to your other media platforms. Viewers can also subscribe to your channel. It’s a feature of YouTube Social Media Today points out is often overlooked, but it shouldn’t be:
Your YouTube channel is basically your house for the videos you create and upload, the videos you have selected as favorites, and those that you have organized into a playlist. A customized channel gives you the opportunity to add and showcase your company’s branding with specific colors, information and links to your website and/or relevant social media pages. A channel also gives viewers an option to subscribe to your content with the click of a button.
Additionally, choose a user name that reflects your brand for your channel URL.
- Humanize Your Business
It’s something that’s little, but don’t be afraid to introduce staff members to add authenticity. Show results of someone using your product/service. Show your business in action! Hold contests, answer questions, have vlogs.
- Have a Purpose to your Video
Just like every other advertising and medium out there, content is king for YouTube. Make sure your videos are created to engage and draw viewers in. Business Reader has a couple central ideas you can focus your videos around.
- Product Demo
- Entertain/Connect with Audience
As long as you remember to keep each video on one idea and don’t drag on beyond that, you’re headed in a pretty good direction. No one like a long, aimless video.
- Make your Videos Findable
There is so much content out there in the Internet world. There is a heck of a lot to compete with. So how do you stand out in an ocean of similar fish? Optimize how you are found.Social Media Today has three ways to make yourself findable.
- Title: Make the first few words of the title the good ones. Make sure they’re the key words related to your video. A little trick – add a colon and rephrase your title for max effect.
- Description: Start the description with a URL since that will never be cut off. Then, describe away.
- Tags: Include any and all related keywords. Even think of all the weird obscure words other people may think of. Our brains all operate a little differently with the semantics of language
There are numerous ways to straight up advertise on YouTube, but this obviously costs money. If this seems like something your business wants to do, consider some options:
- YouTube Homepage: a large spot at the top YouTube’s homepage for interactive advertising (…this method might break the bank)
- TrueView: the ad, normally 30-60 seconds, lets the user skip the ad after 5 second. The advertiser only has to pay if the entire ad is watched.
- TrueView In-Search: (formerly promoted ads) a smart way to advertise before a video with keywords related to your ad.
- In-Search Video Ads: just like a Google search, your video will appear at the top based on the keywords in the search
- Display Ads: text ads that show up on the sidebar or at the bottom of the video.
- Don’t Exist in a Bubble
All other new media platforms have the expectations to react and respond promptly to current events. That’s what Twitter is all about! There’s been a good handful of times I learned about a big event via Twitter before hearing it on the news. YouTube should be treated the same. Acknowledge what is happening in the world, and if a crisis occurs within your business, address it. It humanizes your business, and it adds a nice personal touch.
Go More In-Depth…
We never want you to feel limited to only what we’ve posted. Here are a list of other articles you can check out:
We’ll look into Instagram next week. If you have any opinions or questions about YouTube and advertising, feel free to comment.