Pinterest isn’t for every business. Motorcycle dealer?…maybe not the best place. But if you are a freelance photographer, this is probably a good site to use. Take a look at Pinterest’s infographic that better explains the user demographics of the site.
Tips for Pinterest
- Use AWESOME Photos
How does Pinterest display its posts? With PICTURES! Users can decide in a split second to pass over your pin or click on it, and there is high competition for their clicks. No matter what content the link posts to, lead them to it with a high quality and captivating photo (Social Media Today). Get creative – use memes, infographics, panoramas, close ups, high-quality cameras, and color effects.
- Interact with People
One of the best ways to get traffic to you is to follow, re-pin, and like. Just like other social media sites, people return the favor. It’s quite the symbiotic relationship (yes, we’re bringing science into this post). Be efficient with your time and focus on people in your target audience.
- Make a Good Title
Pinterest doesn’t have a complex algorithm like Google – it’s very straightforward. So, if you’re photo has a picture of a black lab in it, it’s probably a good idea to have “black lab” somewhere in the title. Anything is better than IMG_325.
- Use Analytics
Feedback on your marketing campaigns are important. No one wants to advertise to thin air – it wastes time and money. According to Tech Crunch, Pinterest offers a free feature for businesses that allow them to track the statistics of follows from Pinterest to their website.
- Be Positive
Have you taken a look at the differences in attitude when comparing Pinterest to Twitter and Facebook? The latter two tend to have some snarky posts and tweets. Pinterest tends to stay away from that, so you should too. Be positive and profound; avoid the dark and gloomy. If you have to go down that avenue, use another platform.
Go More In Depth…
We don’t want you to feel limited by what we presented, so here’s a couple more links you can follow:
Ever wish you could buy that adorable dress from that pin last week? Well, Wanelo makes it so you can. It’s Pinterest for shoppers! Check back next week to read about it.
In the meantime – do you think Pinterest will ever bring in more men? They make up for only 1/3 of the visitors. Think that will change?