Instagram and YOU

Credit to Idea Verse: http://goo.gl/AJi1M

Credit to Idea Verse: http://goo.gl/AJi1M

Instagram, acquired recently by Facebook, is one the most popular photo apps to download for Apple and Android users – boasting more than 100 million users. It’s as easy as open, snap (or choose from photo library), and filter. The app currently offers 17 different filters to help transform your photo, everything from black and white to “kelvin”. This app is like heaven for hipsters and trendy social media lovers alike. After choosing your filter, you can post your photo to Instagram where it can be seen on the feed of other users who follow you, or by users who find you in searches using tags.

What’s also cool about Instagram is the outreach to other platforms. Once you upload the photo to Instagram, you can also upload or embedded a link to Facebook, Twitter, Tumblr, Flickr, or email . You can tag a location to your “photo map” and add names of venues or locations. Instagram has a social nature set up much like Facebook, where users can “like” and comment on your photos (About.com).

Instagram Filters: http://goo.gl/e87Sb

Instagram Filters: http://goo.gl/e87Sb

How to Rock Instagram

Instagram is a more niche platform than we’ve talked about before, but that doesn’t mean you should shy away. It is owned by Facebook, after all. People love seeing what’s going on with your business, and Instagram is a great way to stand out from the sea of photos out there.

You have to be smart and sneaky in order to catch the eyeballs and interests of social media users. They are no longer just a bunch of curios people trying to find their way… The best promotion is the promotion that doesn’t look like promotion. ~Bit Rebels

Using Instagram allows you to showcase your brand, target specific customers with tags, and interact visually and text based with customers. You will be able to show users the qualities your company possesses. Many users probably haven’t even heard of your brand. So try these tips (and add a little creativity) to boost your business’ exposure and create a following.

Instagram Tips:

  1. Engage your customers
    Feature customers using your products- appeal to their vanity. Ask them questions, respond to their comments, let them know they are valued.
  2. Snap behind the scenes
    People like to feel intimate with your business or your brand. Show how a product is made, what the raw materials look like, and what can be done with the finished product.
  3. Hold contests to generate engagement
    Photos attract users, but conversations engage them. Provide a close up and ask them what they think the product is. Another way to engage them is a photo submission contest – have the users submit a picture on Instram of them using the product. You’ll be surprised how creative some people can be…
  4. Showcase Employees
    Social Media Today suggests you should give your customers an idea of who they’re working with. By putting a face to your brand, you’re giving them someone to trust.
  5. USE TAGS!!
    As with many other social outlets, tags are the number one way to attract users to your product/brand, to help them find it, and to help promote you. Instagram tags are similar to Twitter – the hashtag (#). Use creative and descriptive tags so people can search for you, just like you would with a website and Google.

Additional Tips

This video does a pretty good job covering all the bases of how to use Instragram best for your business. Check it out.

Go More In-Depth…

We never want you to feel limited to only what we’ve posted. Here are a list of other articles you can check out:

Next Week

We’ll look into Twitter’s new app Vine. For this week, what are your thoughts on Instagram? Do you like it or not? Will Facebook’s ownership of Instagram affect its future positively or negatively?

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