Do you find yourself lying in bed at night wondering how else you can get connected? Lucky for you, Twitter’s new standalone app, Vine, is the latest media craze. Users can create six-second videos by holding their finger on the screen. When you lift your finger off, it stops recording; leaving you with the ability to record any sequence of six seconds into a video (Pocket-Lint).
These videos can then be shared on the Vine app, as well as be embedded into Facebook and Twitter posts. You can follow other users, “like” videos, and comment on them just like any other social media site. Vine is essentially Instagram with sound and motion, unfiltered.
As great as Vine seems for just killing time and expressing some creativity, it can also uniquely be used to build/promote your business. This app gives you the ability to show 360 degree views (a boutique could circle around a new pair of shoes); you can use stop motion (a restaurant could show the progression of a dish being made); or you could show before and after pictures (a stylist could show a client before and after their treatment). (Steam Feed).
The possibilities are endless.
Vine is also a very nice, non-pressured way of getting into video. It holds a little more artistic class than YouTube by the very nature of the way that it’s shot and the six-second limit is a good ceiling to channel your ideas about what you can do with it. You also don’t need any video editing skills whatsoever. ~Pocket-Lint
If you’re thinking of giving this whole Vine thing a try, keep these tips in mind…
- Visual Simplicity
You want to be able to reach your whole audience, right? Try to avoid trying to send a complex message in a six second window.
- Integrate Customers
By making contact with your customers, you’ll be able to create a community by generating more activity. By integrating DIY videos, creating contests, and allowing other users to send their ideas to you, you’ll be able to get feedback while showing your appreciation to your customers.
- Niche Market
Show your customers who you are, humanize yourself a little! You can share videos of employees so the community can get to know them, tell stories through your videos; give them a reason to come back.
- Easy Discovery
Just like Instagram and Twitter, you can add hashtags to help other users find your material. By incorporating tags, you are giving the community the opportunity to search keywords and find videos based on their interests; which, in this case, is hopefully you! (Red Rokk)
As with any social network, remember to be creative. It’s easy to get lost in the media blunder, but by having a unique/quirky edge, you are sure to find an interested market.
If you are interested in using Vine for your business/organization, itech224 has a pretty good YouTube video that can get you started.
Go More In-Depth…
We never want you to feel limited to only what we’ve posted. Here are a list of other articles you can check out:
- Twitter Announces Vine Release
- Vine as a Video Sharing App
- Vine as a Social Media Marketing Strategy
We’ll look into Pinterest. For this week, what do you think about Vine? Have you used it or seen it in use?