Wanelo and YOU

Courtesy of http://www.zibbet.com/blog/2012.09.26/wanelo-2

Courtesy of Tech Crunch

Have you or anyone you know said “I found this cool shirt on Pinterest, but I have no idea where to find it!” Well, yeah that’s probably Pinterest’s biggest weakness in a nutshell – people don’t know where to buy what’s on the post or if it’s even for sale. Pinterest is awesome in generating buzz about your business. But Wanelo (which comes from the line WAnt, NEed, LOve) takes it one step further and makes it so users can buy your product online. It turns the idea of Pinterest directly into a revenue model.

Before we go any further, it’s important to know that Wanelo doesn’t help sell everything – it does have a strong focus on monstly fashion and clothing. Keep that in mind if you’re considering using Wanelo to help with online sales. Yahoo! best describes the typical Wanelo user to be 14-30 years old, a woman, and a bit of a hipster.

So why use Wanelo? Why not just sell through your online store alone or use Facebook? Well just think of how Pinterest works – it’s fantastic for browsing…and discovery. It can boost your sales in a way normal e-commerce can’t:

It is quite different from normal e-commerce Internet shopping; it is much more like virtual window shopping. Rather, discovery commerce is much like browsing through a magazine catalog and discovering things that you didn’t realize you wanted to buy until you saw them, hence, “discovered” them. Education PR

To fully understand what Wanelo is, visit their “About” page. Here are some tips on how to use Wanelo to boost your online sales:

Wanelo Tips

  1. Use “Save” Buttons
    If you use Wanelo’s “Save It” buttons on your Wanelos product pages, it helps increase its popularity. The button is a lot like Pinterest’s “Pins.” (Wanelo)
  2. Keep Product Pages Up
    Even if the product is sold out or no longer being made, keep the page up. Have a friendly message directing the user to another similar item or simply that the item is out. This will help keep the traffic heading your way and boost sales of other products.
  3. #Hashtag #With #Meaning #And #Creativity
    If you’re getting sick of us talking about hashtags, blame Twitter. But how else are people going to find your stuff? When you post a product, use meaningful hashtags that people would use to search for your item. You can also @tag other people based on their Wanelo username – great way to network.
  4. Be Creative and Fun
    The social media platforms we’ve talked about in the past weeks all have a strong sense of creativity to them. Wanelo is the same. Use fun (but meaningful) hashtags, display fun products or display the product in a cool way. Maybe Wanelo will help you spice up the products themselves!

Go More In Depth

Here’s a video from Tech Crunch that gives a good overview of Wanelo and how you can make it work for your business online.


Next Week

We’re going to be honest that we don’t know what platform we want to talk about next! We kind of what to hear what you want. Do you have one that you’d like us to talk about? If so, make a note below and we’ll post some stuff next Friday 🙂

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The World at Our Fingertips

mobiledevices

Apps, Ads, and the Mobile World

Mobile devices are clearly the reason new media has exploded in today’s society. Users can do almost everything with the swipe of their finger, no matter where they are. iPhones have countless apps available for fun, business, and everything in between. Tablets now come cell-service ready for constant Internet access. Society is going mobile, and advertisers are catching on.

We’re Not All That Different

All traditional media rely primarily on advertising to make money, whether it’s for profit or just to cover costs. Television, magazines, newspapers – they all need advertisers. Well, unless they have insanely generous donators. New media runs the same way. Websites cost money to built, host, and maintain. Apps require time to develop. They need money.

Advertisers are starting to go beyond basic Web ads and looking at mobile devices and apps. But just like every other aspect of life, there are pros and cons. If you are considering whether or not to pursue mobile advertising, then keep reading.

Pros and Cons of Mobile Ads

Pros

  • Ads don’t have as much competition
    Because mobile web pages and apps are designed to be more simple, a lot of the distracting extras are left out. Facebook advertisers have found that more people will actually click on the ads in the app because they stand out more.
  • More people are going mobile every day
    604 million. Yup, that’s a lot of Facebook users on the mobile app or mobile website. That number grows every day. While not every advertiser can afford a place on Facebook, it at least illustrates the growth. The number of app downloads is expected to grow to 32 billion. Facebook is just one example. Check out this video from Google that explains just how mobile we really are:

  • Free apps sell more
    Everyone loves Angry Birds. Well, I don’t personally, but I know a lot of people do. One reason so many people love it (beyond its normal awesomeness) is that it’s free. As a broke college student, there are few words more valuable than “FREE.” Many users are willing to put up with interrupting ads if it means having a free experience.

Cons

  • Information overload
    Too much of anything can be a bad thing. Always remember that “content is king,” and too many ads can be overbearing and unappealing. While mobile ads are so quickly on the rise, there eventually is a limit – but advertisers may not know the limit until it’s too late.
  • No cookies
    On a desktop PC, advertisers can narrowly target its audience. How? Well, the Internet uses cookies to collect information about the users. Using a fancy algorithm, advertisers can use that information to advertise to exactly who they want.
    cookiemonster

    Apple said “no no” to this. Their devices don’t allow third-party cookies, so it’s harder to pinpoint an audience. But put it into perspective. All traditional media advertising operate on “best guess” research, and it works pretty well. It’s just not pin-point accurate.

  • Lack of rich media
    Steve Jobs is just such a trendsetter, isn’t he? Well, since he gave the thumbs down to Adobe Flash Player, almost all mobile devices are phasing out support for it. While HTML5 and CSS3 are great, Flash has a few more tricks up its sleeves for design capabilities. Advertisers have to find a way to catch its audience’s eye without using Flash.
  • Multiple platforms
    Just like desktop PCs, there are a million fish in the sea. iPhone 4, iPhone 5, Andriod, iPad, Windows tablets – there are many platforms that have different resolutions and setups. It can be a pain to satisfy all platforms, so decide if you’re up to the task.

Go More In-Depth…

We never want you to feel limited to only what we’ve posted. Here are a list of other articles you can check out:

Wrap Up

Remember that the purpose of this blog is to help you understand the new media world better through the eyes of PR/Advertising. Through dialogue, we can discuss and share what’s working, what’s not, and what to expect. New media is changing our world, and each week we want to explore it.

Stay tuned for next week’s post. If there’s something that interests you or you want us to talk about, let us know.