Facebook and YOU

Facebook started as a social network for facebook_logocollege students in 2004 , but it has evolved into so much more. Games, fan pages, public and private groups, and now…businesses. Since the startup cost of launching a page for your business with Facebook is $0, the network has become a huge tool in PR and Advertising for small businesses. There is a lot you can do with your business on Facebook, but there are a few things you don’t want to ignore.

Facebook Tips

  1. Make Graph Search Your Friend
    A relatively new addition to Facebook, the Graph Search acts a lot like SEO (Search Engine Optimization), except it’s a little cooler. According to Ad Age, the results show up in a user’s search are based on their friends’ likes. CaptureCertainly changes your thought about “likes” and “check-ins,” doesn’t it? Graph Search is taking “word of mouth” to the nth power, and Nielsen’s Q3 survey in 2011 showed that a whopping 92% of people trust their friends for recommendations. Generate genuine “likes” (don’t just buy them), and you’ll see the self-perpetuating benefits of using Graph Search.

  2. “Content is King, but Engagement is Queen”
    Ramon Ray is the man of technology and business. We recommend reading his book “The Facebook Guide to Small Business Marketing,” which actually came out only a couple days ago. We’ll let Forbes’ excerpt about his book do the talking:

    “Content is King, he says, but Engagement is Queen – simply having a Facebook business page is of little more use than a static internet calling card. Businesses should use contests, polls and questions to keep their customers and prospects engaged. Killer photo images of products are highly essential. Video can be vital as well. Visual social media and compelling content – not just information about the product and service – is key.”

  3. Consider Offers
    Offers can help fuel sales and traffic to your website or store. The best way to describe an Offer is…a coupon. Whether it’s a discount, a freebie, or to enter in a drawing, fans can use the Offer to redeem in your store and/or on your website. Aria is one success story that used Offer to make 671 reservations for 1,585 nights. Be careful with Offers though, the larger audience you want to reach, the more you have to pay. Define your audience specifically and powerfully.

  4. Be Aware of your Public Personal Life
    This one is pretty straightforward, but it’s easy to grow complacent about. In fact, we might have even overlooked this point if a CBS News article hadn’t brought it up. Consumers want businesses to be transparent, but that doesn’t mean we should embarrass ourselves. Be conscientious of pictures you’re in and what you say on your personal Facebook.
  5. Manage your Time
    This is another tip that’s so simple but so overlooked. How you allocate your time is crucial. We’ve all had those times where we go to Facebook just to check notifications, and two hours later we’re elbows deep in someone else’s profile. The same can go for running a business. Try not to let running a Facebook page prevent you from actually running your business. Have a schedule; set a time limit; do what you need so that your work is efficient.

Getting Started

If you haven’t created a page for your business and you want to, go to Facebook’s Business page, and they’ll take you through it step-by-step.

Go More In-Depth…

We never want you to feel limited to only what we’ve posted. Here are a list of other articles you can check out:

Next Week

We’ll look into Google+ next week. If you have any opinions or questions about Facebook and advertising, feel free to comment.

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