Vine and YOU

Credit to Tech Crunch http://goo.gl/eJDnt

Credit to Tech Crunch http://goo.gl/eJDnt

Do you find yourself lying in bed at night wondering how else you can get connected? Lucky for you, Twitter’s new standalone app, Vine, is the latest media craze. Users can create six-second videos by holding their finger on the screen. When you lift your finger off, it stops recording; leaving you with the ability to record any sequence of six seconds into a video (Pocket-Lint).
These videos can then be shared on the Vine app, as well as be embedded into Facebook and Twitter posts. You can follow other users, “like” videos, and comment on them just like any other social media site. Vine is essentially Instagram with sound and motion, unfiltered.

Uses:
As great as Vine seems for just killing time and expressing some creativity, it can also uniquely be used to build/promote your business. This app gives you the ability to show 360 degree views (a boutique could circle around a new pair of shoes); you can use stop motion (a restaurant could show the progression of a dish being made); or you could show before and after pictures (a stylist could show a client before and after their treatment). (Steam Feed).

The possibilities are endless.

Vine is also a very nice, non-pressured way of getting into video. It holds a little more artistic class than YouTube by the very nature of the way that it’s shot and the six-second limit is a good ceiling to channel your ideas about what you can do with it. You also don’t need any video editing skills whatsoever. ~Pocket-Lint

If you’re thinking of giving this whole Vine thing a try, keep these tips in mind…

Vine Tips

  1. Visual Simplicity
    You want to be able to reach your whole audience, right? Try to avoid trying to send a complex message in a six second window.
  2. Integrate Customers
    By making contact with your customers, you’ll be able to create a community by generating more activity. By integrating DIY videos, creating contests, and allowing other users to send their ideas to you, you’ll be able to get feedback while showing your appreciation to your customers.
  3. Niche Market
    Show your customers who you are, humanize yourself a little! You can share videos of employees so the community can get to know them, tell stories through your videos; give them a reason to come back.
  4. Easy Discovery
    Just like Instagram and Twitter, you can add hashtags to help other users find your material. By incorporating tags, you are giving the community the opportunity to search keywords and find videos based on their interests; which, in this case, is hopefully you! (Red Rokk)

As with any social network, remember to be creative. It’s easy to get lost in the media blunder, but by having a unique/quirky edge, you are sure to find an interested market.

Additional Tips

If you are interested in using Vine for your business/organization, itech224 has a pretty good YouTube video that can get you started.

Go More In-Depth…

We never want you to feel limited to only what we’ve posted. Here are a list of other articles you can check out:

Next Week

We’ll look into Pinterest. For this week, what do you think about Vine? Have you used it or seen it in use?

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Basics of PR and New Media

Pr 2.0

Intro to PR/Advertising 2.0

The learning curve for new technology is huge. Developers push out new products and new media every day. Talk about information overload. For anyone who wants to publicize or advertise themselves, where do you start? What avenues do you use, and to what extent? Organizations, businesses, and individuals all have to consider how new media will play a role in their promotions.

At least in this day and age.

Before we start blogging in-depth about the latest in PR/Advertising and new media, it’s a good idea to start with the basics. If you’re considering new media in your promotions, think about the following:

  • Target audience
  • The industry are you involved in
  • Budget $$
  • Manpower and technology savvy

1. Target Audience

This should drive everything and anything you do. Your audience is responsible for your success, so why focus on them?

Look at the demographics and psychographics of your audience – compare it to what’s out there for new media. For examples, if your main customers are middle-aged mothers, then LinkedIn or Facebook is probably a better option than Twitter for social networking.

To save you some time, we found the social media demographics of 2012.

If you’re looking into advertising, consider algorithm-based advertising. Some smart techy guys found a way to gather info from Internet users so advertisers can reach only those they want to reach, no matter what website the user is on. Its methods aren’t perfect, but it’s a start of precise targeting.

2. Industry

Look at what other people are doing in your industry. Are they on the new media bandwagon yet? Are they the pioneers of what’s up and coming, or is everyone resisting change? We’re not saying you have to do they’re doing, but it’s smart to see what’s up.

Five industries are experiencing a huge shift in their business model because of new media. For them, it’s either change or get left in the dust:

  • Travel
  • Video rental
  • Music
  • Newspapers
  • Bookstores

3. Budget

The main reason new media has blown up…it’s darn cheap. Many businesses and individuals have gained popularity through the Internet. Where would J-Biebs be without YouTube? And think of how apps have changed the mobile world for…well just about any business who took the time to develop one.

New media can be a great startup option for promotions on a low budget, but add a couple dollars and you can quickly have a very powerful advertising tool on your hand. Think of how many people see those ads in the free version of Words With Friends…

4. Manpower/Knowledge

Here’s the hard part. If you don’t know much about the “Interweb,” managing your new media can be difficult – timing tweets properly is important, conversational blogging can be hard to do, websites take a lot of maintenance, and building apps requires nerdy knowledge.

So just be careful to not get in over your head. Connecting to your audience through social media can be hard if you have too many irons in the fire, and using more technological methods like online ads, websites, and apps can take a lot of work. Match your manpower and new media savvy to your goals.

Next Week

Now that we’ve laid down the basic relationship between PR/Advertising and new media, we can really start getting our hands dirty. Check back next week to see what we talk about more specifically next. Comment below if you have anything to say, and follow us if you think we’re not boring (we like to think we’re pretty alright).