Wanelo and YOU

Courtesy of http://www.zibbet.com/blog/2012.09.26/wanelo-2

Courtesy of Tech Crunch

Have you or anyone you know said “I found this cool shirt on Pinterest, but I have no idea where to find it!” Well, yeah that’s probably Pinterest’s biggest weakness in a nutshell – people don’t know where to buy what’s on the post or if it’s even for sale. Pinterest is awesome in generating buzz about your business. But Wanelo (which comes from the line WAnt, NEed, LOve) takes it one step further and makes it so users can buy your product online. It turns the idea of Pinterest directly into a revenue model.

Before we go any further, it’s important to know that Wanelo doesn’t help sell everything – it does have a strong focus on monstly fashion and clothing. Keep that in mind if you’re considering using Wanelo to help with online sales. Yahoo! best describes the typical Wanelo user to be 14-30 years old, a woman, and a bit of a hipster.

So why use Wanelo? Why not just sell through your online store alone or use Facebook? Well just think of how Pinterest works – it’s fantastic for browsing…and discovery. It can boost your sales in a way normal e-commerce can’t:

It is quite different from normal e-commerce Internet shopping; it is much more like virtual window shopping. Rather, discovery commerce is much like browsing through a magazine catalog and discovering things that you didn’t realize you wanted to buy until you saw them, hence, “discovered” them. Education PR

To fully understand what Wanelo is, visit their “About” page. Here are some tips on how to use Wanelo to boost your online sales:

Wanelo Tips

  1. Use “Save” Buttons
    If you use Wanelo’s “Save It” buttons on your Wanelos product pages, it helps increase its popularity. The button is a lot like Pinterest’s “Pins.” (Wanelo)
  2. Keep Product Pages Up
    Even if the product is sold out or no longer being made, keep the page up. Have a friendly message directing the user to another similar item or simply that the item is out. This will help keep the traffic heading your way and boost sales of other products.
  3. #Hashtag #With #Meaning #And #Creativity
    If you’re getting sick of us talking about hashtags, blame Twitter. But how else are people going to find your stuff? When you post a product, use meaningful hashtags that people would use to search for your item. You can also @tag other people based on their Wanelo username – great way to network.
  4. Be Creative and Fun
    The social media platforms we’ve talked about in the past weeks all have a strong sense of creativity to them. Wanelo is the same. Use fun (but meaningful) hashtags, display fun products or display the product in a cool way. Maybe Wanelo will help you spice up the products themselves!

Go More In Depth

Here’s a video from Tech Crunch that gives a good overview of Wanelo and how you can make it work for your business online.


Next Week

We’re going to be honest that we don’t know what platform we want to talk about next! We kind of what to hear what you want. Do you have one that you’d like us to talk about? If so, make a note below and we’ll post some stuff next Friday 🙂

Pinterest and YOU

With 25 million unique visitors a month, Pinterest is quite the specimen. It’s a more niched social platform, yet it has massive traffic. Users can post links, recipes, and pictures on Pinterest, and it’s represented with a photo. Pretty unique social platform, huh?

Pinterest isn’t for every business. Motorcycle dealer?…maybe not the best place. But if you are a freelance photographer, this is probably a good site to use. Take a look at Pinterest’s infographic that better explains the user demographics of the site.

Tips for Pinterest

  1. Use AWESOME Photos
    How does Pinterest display its posts? With PICTURES! Users can decide in a split second to pass over your pin or click on it, and there is high competition for their clicks. No matter what content the link posts to, lead them to it with a high quality and captivating photo (Social Media Today). Get creative – use memes, infographics, panoramas, close ups, high-quality cameras, and color effects.
  2. Interact with People
    One of the best ways to get traffic to you is to follow, re-pin, and like. Just like other social media sites, people return the favor. It’s quite the symbiotic relationship (yes, we’re bringing science into this post). Be efficient with your time and focus on people in your target audience.
  3. Make a Good Title
    Pinterest doesn’t have a complex algorithm like Google – it’s very straightforward. So, if you’re photo has a picture of a black lab in it, it’s probably a good idea to have “black lab” somewhere in the title. Anything is better than IMG_325.
  4. Credit to Tech Crunch
    http://goo.gl/gw2lY

  5. Use Analytics
    Feedback on your marketing campaigns are important. No one wants to advertise to thin air – it wastes time and money. According to Tech Crunch, Pinterest offers a free feature for businesses that allow them to track the statistics of follows from Pinterest to their website.
  6. Be Positive
    Have you taken a look at the differences in attitude when comparing Pinterest to Twitter and Facebook? The latter two tend to have some snarky posts and tweets. Pinterest tends to stay away from that, so you should too. Be positive and profound; avoid the dark and gloomy. If you have to go down that avenue, use another platform.
  7. Go More In Depth…

    We don’t want you to feel limited by what we presented, so here’s a couple more links you can follow:

    Next Week

    Ever wish you could buy that adorable dress from that pin last week? Well, Wanelo makes it so you can. It’s Pinterest for shoppers! Check back next week to read about it.

    In the meantime – do you think Pinterest will ever bring in more men? They make up for only 1/3 of the visitors. Think that will change?

Vine and YOU

Credit to Tech Crunch http://goo.gl/eJDnt

Credit to Tech Crunch http://goo.gl/eJDnt

Do you find yourself lying in bed at night wondering how else you can get connected? Lucky for you, Twitter’s new standalone app, Vine, is the latest media craze. Users can create six-second videos by holding their finger on the screen. When you lift your finger off, it stops recording; leaving you with the ability to record any sequence of six seconds into a video (Pocket-Lint).
These videos can then be shared on the Vine app, as well as be embedded into Facebook and Twitter posts. You can follow other users, “like” videos, and comment on them just like any other social media site. Vine is essentially Instagram with sound and motion, unfiltered.

Uses:
As great as Vine seems for just killing time and expressing some creativity, it can also uniquely be used to build/promote your business. This app gives you the ability to show 360 degree views (a boutique could circle around a new pair of shoes); you can use stop motion (a restaurant could show the progression of a dish being made); or you could show before and after pictures (a stylist could show a client before and after their treatment). (Steam Feed).

The possibilities are endless.

Vine is also a very nice, non-pressured way of getting into video. It holds a little more artistic class than YouTube by the very nature of the way that it’s shot and the six-second limit is a good ceiling to channel your ideas about what you can do with it. You also don’t need any video editing skills whatsoever. ~Pocket-Lint

If you’re thinking of giving this whole Vine thing a try, keep these tips in mind…

Vine Tips

  1. Visual Simplicity
    You want to be able to reach your whole audience, right? Try to avoid trying to send a complex message in a six second window.
  2. Integrate Customers
    By making contact with your customers, you’ll be able to create a community by generating more activity. By integrating DIY videos, creating contests, and allowing other users to send their ideas to you, you’ll be able to get feedback while showing your appreciation to your customers.
  3. Niche Market
    Show your customers who you are, humanize yourself a little! You can share videos of employees so the community can get to know them, tell stories through your videos; give them a reason to come back.
  4. Easy Discovery
    Just like Instagram and Twitter, you can add hashtags to help other users find your material. By incorporating tags, you are giving the community the opportunity to search keywords and find videos based on their interests; which, in this case, is hopefully you! (Red Rokk)

As with any social network, remember to be creative. It’s easy to get lost in the media blunder, but by having a unique/quirky edge, you are sure to find an interested market.

Additional Tips

If you are interested in using Vine for your business/organization, itech224 has a pretty good YouTube video that can get you started.

Go More In-Depth…

We never want you to feel limited to only what we’ve posted. Here are a list of other articles you can check out:

Next Week

We’ll look into Pinterest. For this week, what do you think about Vine? Have you used it or seen it in use?

Super Bowl Sunday

Super Bowl and New Media

Think of the insane work that goes into only a few hours of national greatness called The Super Bowl. The food, the drinks, the stadium, the clothing, the uniforms….even the parking at the stadium. Millions of dollars in transactions are spent preparing for one night – check out some crazy stats from Time Magazine.

And then there are the commercials.


^^ Volkwagon’s Darth Vader commercial was one of the biggest hits during the Super Bowl.

Without the million-dollar commercials, it’s safe to say the Super Bowl wouldn’t be as glamorous as it is now. Some viewers watch more for the ads than the game. Even my focus shifts if the Packers aren’t the playing…

Advertising in a New Age

Technology changes drastically every year. Consumers want to be engaged more every year. Super Bowl advertisers don’t want to lose their connection with their 111.4 million viewers. So how are advertisers using new media this year?

Pick the Ending

    • Doritos is letting viewers pick which homemade commercial to air during the Super Bowl – a tactic they’ve used before. But ABC News says Coke is doing something a little different. They’re letting viewers pick the ending. And they’re meeting the viewer halfway. People don’t have to log in at Coke’s website to vote, they can also hashtag their pick on Twitter. You have to admit you are much more likely to cooperate when it’s through a platform you already have (Twitter, Facebook, Tumblr, etc.). Whether or not this ends up working well for Coke or not, they’re catching on…

 

Sneak Peaks/Trailers

    • Some companies have tried showing entire commercials to consumer, which has worked, but marketers from places like Proctor & Gamble and Kraft foods are trying a different approach.

      ^^Tide’s “sneak peak” banner to create buzz for the real deal on Sunday.

      According to the NY Times, P & G and Kraft are offering up a sneak peak/trailer of their commercials. They are also encouraging consumers to spread talk about the sneak peaks on social media. Proctor’s goal is to generate buzz with their “teaser campaigns.” Will it work? We’ll find out after the Bowl if saving the big reveal for Sunday was the right move.

 

^^Kraft’s Mio Fit Sneak Peak

Premiere of a New Product

    • After the advent of the iPhone and Droid phones, the Blackberry has struggled to hold on to their market share. Research in Motion stated they will reveal the new Blackberry 10 at the Super Bowl. Other than that, they’ve been pretty hush hush. Volkswagon pulled a similar stunt when revealing the revamped Beetle design, but not many companies go quite that big. RIM needs a big move like the Super Bowl, because Blackberry is struggling. This is another campaign to keep an eye on and follow up after the game.

 

Go More In-Depth…

We never want you to feel limited to only what we’ve posted. Here are a list of other articles you can check out:

 

Wrap Up

Next week we will do a follow up of the ads aired during the Super Bowl – What worked? What didn’t? Did P & G pull of their sneak peak strategy?

Stay tuned, and if there’s something that interests you or you want us to talk about, let us know.

The World at Our Fingertips

mobiledevices

Apps, Ads, and the Mobile World

Mobile devices are clearly the reason new media has exploded in today’s society. Users can do almost everything with the swipe of their finger, no matter where they are. iPhones have countless apps available for fun, business, and everything in between. Tablets now come cell-service ready for constant Internet access. Society is going mobile, and advertisers are catching on.

We’re Not All That Different

All traditional media rely primarily on advertising to make money, whether it’s for profit or just to cover costs. Television, magazines, newspapers – they all need advertisers. Well, unless they have insanely generous donators. New media runs the same way. Websites cost money to built, host, and maintain. Apps require time to develop. They need money.

Advertisers are starting to go beyond basic Web ads and looking at mobile devices and apps. But just like every other aspect of life, there are pros and cons. If you are considering whether or not to pursue mobile advertising, then keep reading.

Pros and Cons of Mobile Ads

Pros

  • Ads don’t have as much competition
    Because mobile web pages and apps are designed to be more simple, a lot of the distracting extras are left out. Facebook advertisers have found that more people will actually click on the ads in the app because they stand out more.
  • More people are going mobile every day
    604 million. Yup, that’s a lot of Facebook users on the mobile app or mobile website. That number grows every day. While not every advertiser can afford a place on Facebook, it at least illustrates the growth. The number of app downloads is expected to grow to 32 billion. Facebook is just one example. Check out this video from Google that explains just how mobile we really are:

  • Free apps sell more
    Everyone loves Angry Birds. Well, I don’t personally, but I know a lot of people do. One reason so many people love it (beyond its normal awesomeness) is that it’s free. As a broke college student, there are few words more valuable than “FREE.” Many users are willing to put up with interrupting ads if it means having a free experience.

Cons

  • Information overload
    Too much of anything can be a bad thing. Always remember that “content is king,” and too many ads can be overbearing and unappealing. While mobile ads are so quickly on the rise, there eventually is a limit – but advertisers may not know the limit until it’s too late.
  • No cookies
    On a desktop PC, advertisers can narrowly target its audience. How? Well, the Internet uses cookies to collect information about the users. Using a fancy algorithm, advertisers can use that information to advertise to exactly who they want.
    cookiemonster

    Apple said “no no” to this. Their devices don’t allow third-party cookies, so it’s harder to pinpoint an audience. But put it into perspective. All traditional media advertising operate on “best guess” research, and it works pretty well. It’s just not pin-point accurate.

  • Lack of rich media
    Steve Jobs is just such a trendsetter, isn’t he? Well, since he gave the thumbs down to Adobe Flash Player, almost all mobile devices are phasing out support for it. While HTML5 and CSS3 are great, Flash has a few more tricks up its sleeves for design capabilities. Advertisers have to find a way to catch its audience’s eye without using Flash.
  • Multiple platforms
    Just like desktop PCs, there are a million fish in the sea. iPhone 4, iPhone 5, Andriod, iPad, Windows tablets – there are many platforms that have different resolutions and setups. It can be a pain to satisfy all platforms, so decide if you’re up to the task.

Go More In-Depth…

We never want you to feel limited to only what we’ve posted. Here are a list of other articles you can check out:

Wrap Up

Remember that the purpose of this blog is to help you understand the new media world better through the eyes of PR/Advertising. Through dialogue, we can discuss and share what’s working, what’s not, and what to expect. New media is changing our world, and each week we want to explore it.

Stay tuned for next week’s post. If there’s something that interests you or you want us to talk about, let us know.