New Media and YOU – Farewell

imageAlas, our class is coming to its semester end, and sadly, so is our blog :-/ But fear not! We will not leave you hanging. Over the course of the semester, our blog has featured various social media platforms and how your business/organization can use them to connect with your audience. Before we go, let’s go over some of the key points that similarily spanned across our posts. These are good things to keep in mind no matter what platforms you are using.

Social Media Tips Recap

  1. Be in dialogue with your audience
    The Web 2.0 is all about user-generated content. People like to be part of the process, so always show them that you’re open to that. Respond to comments as best you can, hold contests, and show you’re listening.
  2. Use tags
    Whether it’s hashtags, keywords, or @mentions, use the platform’s tagging capabilities. It makes you more searchable and increases chances of popularity and reach.
  3. Choose platforms wisely
    Finite resources makes everything a challenge. We have so much to do in limited time with limited money and limited people. Make sure the platforms you’re using to reach your audience has matching demographics and psychographics. For example, a small motorcycle accessories business might have a tough time on Wanelo, but Facebook and Instagram would probably have better results.
  4. Be transparent
    Many of our tips have suggested to do things like featuring employees or showing how a product is made. It brings the audience to the other side, and they feel included. Let them in on what your organization is about. Trust from your audience and the feeling of belonging goes a long way.

Blogs To Follow

We don’t want your knowledge of social media to end with this blog. So, here are some other blogs and sites we think will serve you well:

Personally, we really suggest Bill Crosby and Social Mouths – they’re fun blogs and full of great information. All of the above sites are great though.

Thank you to everyone who has followed, reposted, liked, and commented on our blog. We appreciate interacting with you and receiving your support.

~ Katie, Amy, Myah, Carley, Staci

Vine and YOU

Credit to Tech Crunch http://goo.gl/eJDnt

Credit to Tech Crunch http://goo.gl/eJDnt

Do you find yourself lying in bed at night wondering how else you can get connected? Lucky for you, Twitter’s new standalone app, Vine, is the latest media craze. Users can create six-second videos by holding their finger on the screen. When you lift your finger off, it stops recording; leaving you with the ability to record any sequence of six seconds into a video (Pocket-Lint).
These videos can then be shared on the Vine app, as well as be embedded into Facebook and Twitter posts. You can follow other users, “like” videos, and comment on them just like any other social media site. Vine is essentially Instagram with sound and motion, unfiltered.

Uses:
As great as Vine seems for just killing time and expressing some creativity, it can also uniquely be used to build/promote your business. This app gives you the ability to show 360 degree views (a boutique could circle around a new pair of shoes); you can use stop motion (a restaurant could show the progression of a dish being made); or you could show before and after pictures (a stylist could show a client before and after their treatment). (Steam Feed).

The possibilities are endless.

Vine is also a very nice, non-pressured way of getting into video. It holds a little more artistic class than YouTube by the very nature of the way that it’s shot and the six-second limit is a good ceiling to channel your ideas about what you can do with it. You also don’t need any video editing skills whatsoever. ~Pocket-Lint

If you’re thinking of giving this whole Vine thing a try, keep these tips in mind…

Vine Tips

  1. Visual Simplicity
    You want to be able to reach your whole audience, right? Try to avoid trying to send a complex message in a six second window.
  2. Integrate Customers
    By making contact with your customers, you’ll be able to create a community by generating more activity. By integrating DIY videos, creating contests, and allowing other users to send their ideas to you, you’ll be able to get feedback while showing your appreciation to your customers.
  3. Niche Market
    Show your customers who you are, humanize yourself a little! You can share videos of employees so the community can get to know them, tell stories through your videos; give them a reason to come back.
  4. Easy Discovery
    Just like Instagram and Twitter, you can add hashtags to help other users find your material. By incorporating tags, you are giving the community the opportunity to search keywords and find videos based on their interests; which, in this case, is hopefully you! (Red Rokk)

As with any social network, remember to be creative. It’s easy to get lost in the media blunder, but by having a unique/quirky edge, you are sure to find an interested market.

Additional Tips

If you are interested in using Vine for your business/organization, itech224 has a pretty good YouTube video that can get you started.

Go More In-Depth…

We never want you to feel limited to only what we’ve posted. Here are a list of other articles you can check out:

Next Week

We’ll look into Pinterest. For this week, what do you think about Vine? Have you used it or seen it in use?

Twitter and YOU

For the next couple weeks, we’re going to talk about how businesses can effectively use various new/social media for public relations and advertising. Mastering new media perfectly is like being able to answer the secrets of the universe – it’s just not possible. When the consumer is involved in the message, the company doesn’t have total control over every little thing. However, there are trends and habits that are good to follow and can help guide successful advertising in the new media world.
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So let’s start with Twitter.

One of the best methods of promotion is word-of-mouth. People trust what other people say about your organization. Funny that they are hesitant to trust you…

As Lessons from TV says, “when you talk to one person, you’re talking to a thousand.” The networking power of Twitter is great, so harness its strength. There are a lot of tips available for good tweeting, but we want to highlight the big ones.

Tweeting Tips

  1. Hashtag the right way
    The hashtag (#) is a fundamental feature of Twitter, so use it! They’re used for tagging, joining a conversation, and oftentimes humor. But don’t be reckless. Hashtags can go oh-so wrong if you don’t think about what you’re doing. McDonalds started the hashtag #McDStories, but that just led to the sharing of horrible nasty customer experiences.

    image

    Oops.

    Don’t overdo hashtags too. Overkill will lose attention. Yeah, your post will be more searchable, but if there’s no real content in the tweet, no one will want to read it. Also, make them easy to remember – whether it’s catchy, short, or simple.

    A good tactic to utilize is hopping on board with already known hashtags. #firstworldproblems, #NDSUproblems, and #ftw are popular ones around here. They may be different where you are, but use those! During the blackout at the Super Bowl, the smart advertisers used #blackout to join consumers’ conversations. Management Today has a more in-depth article on hashtagging as well.

  2. Target your market
    Just like any other marketing campaign, a business has to focus their efforts toward their target audience. Talk in a way that resonates with them. Tweet about stuff they care about – no point in tweeting pointless information to the universe. Audi talks about how they target consumers on Twitter.
  3. Build a relationship
    Twitter encourages dialogue, so a good relationship is a two-way street. @reply to followers and pay attention to what people are saying about you on Twitter. It shows that you’re listening, and if you listen…they’ll be more likely to listen. A relationship with your audience is a lot like a relationship with a friend – be honest and transparent, and remember that trust takes a long time to build but can be destroyed in an instant.
  4. Do more than inform
    We don’t talk to our friends, co-workers, and family like information-spewing robots. We joke, we motivate, we share stories. Twitter is useful for informing followers, but strive to educate, entertain, and inspire too. Make the audience feel like they’re in a conversation and not broadcasted to.
  5. Use links and multi-media
    We love clicking on anything linkable, there’s just something about those blue little words. Give followers something enticing in the tweet so they want to follow the link. Twitter also has great picture and video sharing features that makes for better tweets.

    Jeff Bullas gives a couple more tips that are good to read.

The main key to follow in Twitter is a lot like all other new media – be genuine. Consumers can tell when you’re just trying to burn a hole in their wallet. Build a relationship, be conversational, be relational, and be transparent.

Go More In-Depth…

We never want you to feel limited to only what we’ve posted. Here are a list of other articles you can check out:

Next Week

We’ll look into the social networking giant, Facebook, next week. If you have any opinions or questions about Twitter and advertising, feel free to comment.

Superbowl Ad Recap

Ads and Social Media

Well, the 49ers almost made it. Ugh, so close. I could hardly sit still watching the 4th quarter. However, it’s fair to say the first half of the game was rather dull. Luckily, I was preoccupied playing “ad bingo” until things picked up.

This week is going to have a little less structure and a little more free-form talk. We just want to pull out some things we noticed this year with the Super Bowl ads. There were some funny ads, some grandeur, and others just icky (yes, Go Daddy). Also, Dodge’s “God Made a Farmer” ad had us Midwesterners all up in a nostalgic tizzy.

But what separated this year’s Super Bowl ads from the past? The emphasis on social media, the interaction between consumers and the companies, the attempt to connect – that’s what was different.

Twitter was King

According to Marketing Land, there were 52 national TV commercials during the Super Bowl. Of those 52 ads, 26 mentioned Twitter – that’s 50 percent! Facebook only got 4 mentions, and Google+ was left in the dust with none. But isn’t G+ reportedly the No. 2 social network in the world? Hm, interesting.

Let’s take a look into Twitter then, since it was the hot topic.

Hashtags

While 26 ads featured Twitter, did their hashtags actually work? Did Subway’s clunky hashtag “#15yrwinningstreak” find its way into onto our home feeds?

Super-Bowl-Hash-Tag-Infographic

^^Those are pretty good numbers for Doritos and CK, and as Sysomos mentions, the two ads that used their own name as a hashtag had better results.

If we look at those numbers on their own, thousands of tweets for Doritos looks great, but if you consider the millions of tweets in America every day, that’s actually a pretty small number. While many tweets were about the Super Bowl or the advertisements, few people actually used the designated hashtags.

That doesn’t mean people did tweet about the Super Bowl ads. Taco Bell received 215,000 tweets after their funny “Viva Young” commercial – and they didn’t use a hashtag.

So maybe the mentions of Twitter in the ads didn’t quite work, but Twitter mentioning the ads sure did.

Power Outage

Forbes had a clever line about the power outage – “Call it the Super Bowl of real-time marketing.” Usually viewers are wrapped up in the game and ads, but the power outage slowed things down. Since there were no commercials during the outage, people grew bored, pulled out their smartphones, and started chatting on social media – about the game, the ads, and who pulled the plug.

Smart advertisers knew what to do with the outage with a spike of tweeters online. Companies like Walgreens, Oreo, Tide, and Audi hit the Twittersphere and capitalized the opportunity by tweeting clever lines about their product and the outage.

The power outage was the epitome of real-time marketing.

tide-super-bowl-black-out-tweet

Oreo-dunk-dark-tweet17

Wrap Up

Maybe Twitter was more popular this Super Bowl because of its immediacy and simplicity. A consumer can tweet without talking too much attention away from the game. But why did Facebook lose so much attention? And why did Google+ receive no love for the second year in a row? Let us know what you think, and we can toss around ideas.

Go More In-Depth…

We never want you to feel limited to only what we’ve posted. Here are a list of other articles you can check out: